Reward delivery
A sent message is the start of delivery, not the whole result
Digital reward delivery connects a known customer benefit to an understandable access journey. The important question is not only whether a message was sent, but whether the recipient has the information needed for the next step.
Distinguish the delivery milestones
Use each milestone only when there is reliable information to support it.
- Sent
- A notification was dispatched through the chosen channel.
- Received
- There is evidence of delivery to the intended destination; this does not necessarily mean the customer read it.
- Accessed
- The supported access event has occurred; it is distinct from card usage.
- Used
- A separate card-use event is supported by available information and interpreted under the program terms.
Build the path one question at a time
These pages address the points where a digital reward can become difficult to follow.
Keep the benefit connected to Shopify
The reward message should identify the relevant promotion without repeating an entire order record. Recipients should understand why they are being contacted and which official route applies if they cannot continue. A delivery journey is clearer when it has one primary action at each stage.
Digital reward brief
Connect the Shopify purchase to a confident recipient experience.
Discuss your Shopify offer, notification journey and recipient access questions.