Reward delivery / overview
Turn a reward decision into a clear recipient experience
Digital delivery succeeds when every handoff preserves merchant identity, program context, privacy, and an actionable next step.
Design from the recipient point of view
Start with what the customer sees after an eligible Shopify purchase. The notification, access page, instructions, and support channel should feel like consecutive parts of the same experience.
- Recognize the message
- Understand the reason
- Access safely
- Follow instructions
- Reach informed support
Give each delivery state a clear meaning
Queued, sent, received, accessed, and support-required are different operational states. Use consistent definitions so reporting does not treat a sent notification as proof of successful recipient access.
Keep sensitive details in appropriate channels
General messages should provide context and a safe path forward without exposing card information or unnecessary customer data. The complete design should follow confirmed provider and issuer requirements.
Digital reward brief
Connect the Shopify purchase to a confident recipient experience.
Bring the customer objective, eligible order concept, delivery expectations, and unresolved program questions.