Digital rewards
Understand the reward before designing the message
An electronic reward is delivered through a digital journey. The way it is delivered does not tell you everything about the benefit itself: a virtual card, store credit, and a digital gift card remain different categories.
Separate the delivery channel from the benefit
A customer can receive a message electronically without receiving a virtual payment card. Define both the reward and the way the customer reaches it before describing the Shopify offer.
| Question | What it describes |
|---|---|
| What does the customer receive? | The benefit and its applicable terms. |
| How is the customer told? | The notification channel and recognizable message. |
| How does the customer reach it? | The access journey and required steps. |
| How can it be used? | The specific card or reward conditions. |
Explore the digital format
Each guide below answers a different format or access question.
Keep convenience specific
Digital delivery can avoid the need to ship a physical reward, but it does not guarantee immediate qualification, universal acceptance, or compatibility with every device or wallet. A useful promise explains the actual recipient steps instead of relying on the word 'digital'.
Digital reward brief
Connect the Shopify purchase to a confident recipient experience.
Discuss your Shopify offer, notification journey and recipient access questions.