Reward delivery / notifications
Make the first reward message easy to recognize
A legitimate eReward notification should identify the merchant, explain the relevant customer context, and provide a direct next step without resembling an unexpected solicitation.
Lead with context, not promotional noise
State why the recipient is being contacted and how the message relates to an eligible Shopify purchase. Use the same terminology introduced in the campaign or post-purchase experience.
Design a restrained information hierarchy
Show the primary access action, essential timing information, and a visible support route. Keep legal details reachable without allowing them to obscure the immediate task.
- Merchant identity
- Reward context
- Primary action
- Timing cue
- Support route
Coordinate every message state
Plan initial, reminder, delivery-problem, and support messages together. Frequency and content should follow applicable consent and should stop when further contact is no longer useful.
Digital reward brief
Connect the Shopify purchase to a confident recipient experience.
Bring the customer objective, eligible order concept, delivery expectations, and unresolved program questions.