eReward resources / glossary
A shared vocabulary for the digital reward journey
Use these definitions to separate the benefit, the communication, and the recipient outcome. They explain the category without replacing the terms of a specific Shopify promotion or card.
Benefit and format
- eReward card
- A reward card delivered or accessed through a digital journey.
- Electronic reward
- A benefit whose notification or access is handled digitally; the term does not establish its spending conditions.
- Virtual card
- Card information provided digitally rather than as a physical card.
- Digital gift card
- An electronically supplied gift-card benefit with its own issuer and use conditions.
- Store credit
- Value associated with a customer for purchases at the issuing store.
- Eligible purchase
- A Shopify purchase that meets the relevant promotion conditions.
Message and access
- Notification
- A message explaining an event or next step in the reward journey.
- Sent
- A message was dispatched; this alone does not confirm receipt or reading.
- Received
- Delivery to the intended destination is supported by available evidence, distinct from reading.
- Recipient access
- The supported process by which a customer reaches reward or card information.
- Use instructions
- Guidance associated with the particular card about its conditions and support.
- Support handoff
- Passing an unresolved issue to the responsible service with appropriate case context.
Decision and interpretation
- Reward decision
- The outcome of applying the promotion's qualification conditions to the purchase.
- Pending
- A stage or decision has not been completed; neither approval nor rejection should be inferred.
- Issuer
- The institution responsible for the card and its applicable terms.
- Payment network
- The network associated with the card, such as Visa or Mastercard; not a guarantee of every acceptance or access feature.
- Reconciliation
- Comparing related program records to explain agreement or differences between stages.
- Observation period
- The defined time window used to interpret a measure consistently.
- Repeat purchase
- A later purchase distinct from the qualifying order; it is not proved or caused simply by sending a reward message.
Digital reward brief
Connect the Shopify purchase to a confident recipient experience.
Discuss your Shopify offer, notification journey and recipient access questions.