Shopify programs / promotions
Keep product promotion logic understandable as the catalog changes
A product-focused eReward offer should identify qualifying purchase conditions clearly and preserve a stable decision record when merchandising changes.
Define the qualifying set deliberately
Specify the relevant products or collections, campaign dates, combination rules, and material exclusions. Customer-facing language and internal configuration should refer to the same offer version.
Plan for catalog movement
Products can be renamed, reorganized, made unavailable, or moved between collections. Preserve the evidence used when the order was evaluated rather than relying only on the current storefront state.
- Offer version
- Qualifying set
- Campaign window
- Combination treatment
- Order-time evidence
Make the reward proportional to the campaign objective
Review the proposed customer outcome, promotion economics, expected participation, support load, and measurement approach together. Avoid publishing specific card features or availability before confirmation.
Digital reward brief
Connect the Shopify purchase to a confident recipient experience.
Bring the customer objective, eligible order concept, delivery expectations, and unresolved program questions.