Shopify programs / products
Keep the featured product connected to the digital benefit
A product promotion can associate an eReward with eligible purchases from a Shopify product range or collection. The customer needs to understand both the qualifying product and the reward that follows.
Make the offer specific enough to recognize
A product campaign is easier to understand when the advertised product scope and the later reward message use the same promotion context. Avoid a generic reward headline that leaves the customer unsure which item earned the benefit.
- Identify the eligible products or collection.
- Explain the relevant campaign period and exclusions.
- Clarify whether qualification concerns selected items or the order as a whole.
- Describe the reward and any required recipient action.
Prepare for a mixed or edited order
A customer may purchase both featured and unrelated items, or change the order later. The promotion's conditions should explain how that purchase is considered. A digital message should reflect the actual decision, not assume every item carries the same benefit.
Use product relevance in the follow-up
A message can remind the customer which promotion the reward relates to without becoming another product advertisement. Complete the reward-access explanation first. Any optional product communication should remain distinct and follow the applicable communication permissions.
Digital reward brief
Connect the Shopify purchase to a confident recipient experience.
Discuss your Shopify offer, notification journey and recipient access questions.