Shopify programs / eligibility
Turn the campaign promise into a consistent order decision
Eligibility works when customers can understand the offer and the merchant can apply it to relevant Shopify orders using stable evidence.
Write the public rule first
Describe the relevant purchase, campaign period, material exclusions, and expected decision timing in plain language. The explanation should be useful without publishing internal risk thresholds or sensitive checks.
Identify the evidence behind each result
Record the applicable policy version and relevant Shopify order context for each decision. A durable reference helps customer support and program operations explain later changes consistently.
- Order reference
- Policy version
- Decision state
- Reason category
- Decision time
Distinguish pending from final
If the program requires a review period, messages should not present a reward as delivered while eligibility is still pending. State changes should remain recognizable to both the customer and support team.
Digital reward brief
Connect the Shopify purchase to a confident recipient experience.
Bring the customer objective, eligible order concept, delivery expectations, and unresolved program questions.